I think making a "commersial" presentation video for the server would be awesome but I think it is very important that it then would be backed up by Kretol. Some awesome vids on YouTube might help draw a few more RP-flames here.
That was my initial idea. That, and maybe doing a video profile would be useful for people would be fun as well. I figure if someone came by and was like "Hey what all goes on here?" they would have a "video introduction" to the server that might be a useful primer for them.